The State of PPC - Incrementum Digital
Dec 04, 2022Chapter 1 - Incrementum Digital
In the first chapter of the series, I've decided to interview Incrementum Digital, a leading PPC agency.. Here are a few of the things we've discussed:
- Can PPC still be profitable?
- What to do when PPC sales percentages are higher than organic sales percentages?
- When should you consider DSP?
- What KPIs are important to keep accountable for whoever runs your PPC?
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