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The State of PPC - Scale Insights

Dec 21, 2022

Chapter 3 - Scale Insights

In the third chapter, I’ve decided to interview Daniel Lai, the co-founder of Scale Insights, an award-winning AI Amazon PPC software, and here are some pain points we discussed in the interview.

1. Should 7-figure sellers run PPC on their own or better yet outsource to other PPC agencies?

2. Does use AI Amazon PPC software a significant risk for an Amazon seller? 

3. Benefits of using PPC software rather than doing it manually.

4. Strategies for negating keywords.

5. Ways to advertise variations.

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