The State of PPC - BetterAMS
Dec 22, 2022Chapter 4 - BetterAMS
We are down to our last chapter and our last interviewee, which is definitely not the least, came from a prestigious company, BetterAMS. I’ve decided to interview Destaney Wishon the CEO of BetterAMS and she gave us fruitful insights about improving your PPC campaign to the next level.
Here are some of the topics we discussed in the interview:
1. Destaney’s philosophy when it comes to bidding and negating keywords.
2. Granular Advertising – best practices for video or content advertisements.
3. What is the Agency’s role when creating content?
4. How to manage tons of variations?
5. What should the seller focus on today that will serve them in the future?
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