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Push The Reset Button

Jan 13, 2023

This past week I was taking 3 days for myself. Thanks to my amazing wife, she stayed home with the kids so I could zoom out and take a holistic view of my own businesses, and what my goals are for this upcoming year.

I drove 40 minutes from my house to the very edge of Israel, in a small town called Metula.

I stayed in a small hotel when it’s not the season for people to travel, when it’s cold and raining, with nothing to do, besides fully focus and get stuff done. This is what the lobby looked like during my entire stay:

I’ve canceled and pushed all of my unnecessary meetings, so I could really just plan the upcoming year and what’s next for me.

It’s not only good for business, but it’s also important to stop, take a break, recharge, and go back at it.

I just wanted to have a place, which has a decent work environment, quiet, with zero distractions. That’s what I got:

What do you do when your computer starts to slow down? Or doesn’t respond? You hit the reset button. 99% of the time that does the trick. That’s exactly what you should do in your business and life - Push the reset button and give yourself a few days to recharge.

It’s not only healthy but also allows us to put things into perspective.

What can you expect from me this year?

More value.

Here are a few things on the roadmap this year:

  1. Building a brand from scratch - openly - Over the past few months, my team and I have been working hard to develop a product from scratch under the Top Dog brand, while documenting the entire process. We will start with a Kickstarter campaign to launch the product, afterwards, it will go on Shopify and Amazon. We will provide the complete framework of what we did, not holding anything back - All for free for everyone to see. When? We will kick off the early stages of the project on February 2023
  2. Speaking - You could find me speaking at different events in the upcoming year, after barely speaking at any events last year. The first one will be in Bucharest Romania, February 16-17, more details coming soon.
  3. Case Studies - We’ll be doing case studies on brands that are selling on Amazon - What those brands can do better on their listings, inserts, customer experience, and a lot more. When? The first case study will be revealed on February 2023, for probably the most-known brand in the industry, which was acquired by an aggregator.
  4. Partnerships - I’m doing a few more partnerships this year for equity. I’ve done these in the past, but this time it’s going to be out in the open. When? Next week! Watch out for my newsletter next week, as I’ll be announcing my first big partnership of 2023, which has already been in the works for the past few months now.
  5. Top Dog Summit - My event will take place in Athens, Greece, in May of 2023. More details will be shared in the upcoming weeks. This is going to be the biggest and best event we’ve done so far.
  6. Paid Services - I’m focused on only offering two services to sellers - One to help grow the business and the other to help exit the business. I will share more details about these in the future, but also feel free to email me back to learn more.
  7. Newsletter - I will do my best to provide value while being transparent and real in the emails I send out to you.

If you haven’t yet, I urge you to take a few days off and plan out your year ahead. Pausing to reflect on what you accomplished last year and plan out what you want out of your business and life this year, is a big part of getting there. At the same time, make sure you have some big goals planned for the next 5-10 years, both personally and professionally.

Regards,
Tomer

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