Chapter 5 - Tomer Rabinovich

This will be the summary of the state of PPC. After soaking in the insights from the interviews, I'm now ready to zero in on the key takeaways.

In case this is the first video you watch on this page, I highly recommend you also listen to the interviews below.

Here's is the summary of what the PPC agencies and Scale Insight can offer:

Incrementum Digital - launched a PPC course covering everything there is to know about Amazon PPC. You can use the code below to get $100 off. 

Here’s a link to the course. Use the code TOPDOG100 for $100 off

Trivium Group - is giving a 30-40 minute PPC audit: You can get your free PPC audit here.

Scale Insights - offers a 10% recurring discount on their price plan, use the code: Discount Code: TOPDOG

BetterAMS - Offers a free audit. You can get your free PPC audit here.

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Chapter 1 - Incrementum Digital

In the first chapter of the series, I've decided to interview Incrementum Digital, a leading PPC agency.. Here are a few of the things we've discussed:

1. Can PPC still be profitable?
2. What to do when PPC sales percentages are higher than organic sales percentages?
3. When should you consider DSP?
4. What KPIs are important to keep accountable for whoever runs your PPC?

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Recently, Mansour launched a PPC course covering everything there is to know about Amazon PPC. I believe this is the most extensive course on the topic, covering everything from beginner to expert on the topic over 13 modules. The course is for a limited time only and currently, the enrolment is closed and will resume on January. Once the enrollment resume, you can still use the code below to get $100 off. 

Here’s a link to the course.

Use the code TOPDOG100 for $100 off

Before buying the course, watch the 57-minute video on the page to understand more about it.

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Chapter 2 - Trivium Group

In the second chapter of the series, I interviewed Mina Elias the founder of Trivium Group, one of the leading PPC agencies in the market. We've discussed the most beneficial strategies that an Amazon Seller should know.

1. How should a 7-figure seller manage PPC?

2. What should an Amazon Seller focus on when running PPC Ads?

3. Ways to measure and evaluate a PPC Agency.

4. PPC strategies for a new product launch.

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 Trivium Group is giving a 30-40 minute PPC audit, they will go through everything about PPC Ads including optimizing your portfolios,  overseeing campaigns, recommendations for campaign’s budget, variations, placements, they will provide detailed search term reports and all in all data diving. 

You can get your free PPC audit here.

Getting a free PPC audit from Mina's team is highly recommended. 

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Chapter 3 - Scale Insights

In the third chapter, I’ve decided to interview Daniel Lai, the co-founder of Scale Insights, an award-winning AI Amazon PPC software, and here are some pain points we discussed in the interview.

1. Should 7-figure sellers run PPC on their own or better yet outsource to other PPC agencies?

2. Does use AI Amazon PPC software a significant risk for an Amazon seller? 

3. Benefits of using PPC software rather than doing it manually.

4. Strategies for negating keywords.

5. Ways to advertise variations.

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Scale Insights are a trusted brand by 8 Figures Amazon Sellers when it comes to PPC automation software. The good news is they're giving us a 10% recurring discount on their price plan. 

Don't miss out on these discounts, use the code below!

Discount Code: TOPDOG

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Chapter 4 - BetterAMS

We are down to our last chapter and our last interviewee, which is definitely not the least, came from a prestigious company, BetterAMS. I’ve decided to interview Destaney Wishon the CEO of BetterAMS and she gave us fruitful insights about improving your PPC campaign to the next level.

Here are some of the topics we discussed in the interview:

1. Destaney’s philosophy when it comes to bidding and negating keywords.

2. Granular Advertising – best practices for video or content advertisements.

3. What is the Agency’s role when creating content?

4. How to manage tons of variations?

5. What should the seller focus on today that will serve them in the future?

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BetterAMS, is best at sharing strategies to optimize your PPC campaign whether it is Amazon PPC or Amazon DSP. They are also generous in giving us a free audit.

You can get your free PPC audit here.